A twice-yearly fall wishlist that turns the season’s must-have baskets, pottery, and accessories into simple, aspirational, shoppable stories by using warm, inviting imagery to inspire hosts, hostesses, and shoppers alike.
Seasonal Style
A seasonal lookbook that turns key products into simple, aspirational, shoppable stories—using strong imagery to inspire shoppers.
Goal
Create a warm, immersive fall print piece that helps the sales field easily share color stories, room ideas, and curated assortments, making the collection feel cozy, giftable, and effortless to shop during the busiest time of year.
Solution
The finished wishlist is polished yet approachable, with rich lifestyle photography and clean layouts that bring each product grouping to life. Seasonal vignettes and room scenes flow naturally, guiding readers from inspiration to specific pieces and giving the brand a warm, story-driven presence that supports confident, conversational selling.
Project
Holiday Lookbook
Client
American Signature Inc.
Role
Lead Designer
Project
Fall Wishlist
Client
The Longaberger Company
Role
Art Director and Designer
Project Overview
Goal
Create a modern, immersive, holiday-themed print piece that guides readers through color stories, room ideas, and curated assortments, making the Designer Looks collection feel inviting, engaging, and easy to explore.
Solution
The finished lookbook feels polished yet approachable, with rich lifestyle photography and clean layouts that bring each collection to life. Color stories and room scenes flow naturally, making it easy to move from inspiration to specific pieces and helping the brand come across as modern, warm, and design-forward.
Discover More
Retail Visual Campaign
Story-Driven Imagery
Promotional Materials
Inspiring Looks
Inspiring Looks
Retail Visual Campaign
Promotional Materials
Story-Driven Imagery