Store Signage & Direct Mailer

R E T A I L C A M P A I G N D E S I G N

An energetic, playful Black Friday campaign featuring a bifold mailer and POS—bold type, fun photography, and a layout built to create urgency at a glance.

R O L E

Freelance Designer

C L I E N T

P R O J E C T

“I Wish” Black Friday

EXPRESS

Problem

EXPRESS needed a Black Friday campaign that amplified the “I Wish” story and grabbed attention fast, using a bifold mailer and in-store POS to clearly communicate urgency, value, and brand personality.

Result

The final campaign used bold typography, energetic lifestyle photography, and cohesive signage design to create a modern, playful look that stood out at a glance. The mailer and in-store POS worked together to drive urgency, reinforce the campaign story, and make the promotion easy to spot and shop.