P R I N T S T O R Y T E L L I N G
Seasonal Lookbook
A seasonal lookbook that turns key products into simple, aspirational, shoppable stories—using strong imagery to inspire shoppers.
R O L E
Lead Designer
Editorial Design
Print Production
C L I E N T
P R O J E C T
Holiday Lookbook
American Signature Inc.
Goal
Create a modern, immersive, holiday-themed print piece that guides readers through color stories, room ideas, and curated assortments, making the Designer Looks collection feel inviting, engaging, and easy to explore.
Outcome
The finished lookbook feels polished yet approachable, with rich lifestyle photography and clean layouts that bring each collection to life. Color stories and room scenes flow naturally, making it easy to move from inspiration to specific pieces and helping the brand come across as modern, warm, and design-forward.
