Photography Art Direction
B R A N D I N G
Art-directed lifestyle photography with products and models to show the brand in real life—aspirational, authentic imagery ready for print and digital.
R O L E
Art Director
C L I E N T
P R O J E C T
Lifestyle Photography
The Longaberger Company
Context
The brand needed lifestyle photography that felt real, relatable, and elevated enough to support campaigns across marketing and training, going beyond simple product shots to show how the brand fits into everyday life.
Approach
A series of lifestyle scenes with products and models was ideated and executed to focus on authentic moments, natural styling, and aspirational environments. Each shot was planned to be flexible and on-brand, building a visual library that could support a wide range of channels and formats.
