A flexible system of brand-right icons designed to support digital and print across online, social, and in‑store signage, scalable for use from mobile to large-format displays.
Clarity at a Glance
A flexible system of brand-right icons designed to support digital and print across online, social, and in‑store signage, scalable for use from mobile to large-format displays.
Context
Created a custom icon collection to build a unified, on-brand visual language that communicates clearly across digital and print.
Process
Developed sustainable icon standards for the company, designing a flexible, brand-right system that stays clear from mobile screens to in‑store signage.
Project
Iconography
Client
American Signature Inc.
Role
Art Director & Lead Designer
Project
Iconography
Client
American Signature Inc.
Role
Art Director & Lead Designer
Project Overview
Context
Created a custom icon collection to build a unified, on-brand visual language that communicates clearly across digital and print.
Process
Developed sustainable icon standards for the company, designing a flexible, brand-right system that stays clear from mobile screens to in‑store signage.
Discover More
Retail Visual Campaign
Story-Driven Imagery
Promotional Materials
Inspiring Looks
Inspiring Looks
Retail Visual Campaign
Promotional Materials
Story-Driven Imagery