Product Display Page

E - C O M M E R C E

A product display page redesign that cleans up the clutter, highlights what matters, and helps shoppers feel confident hitting “add to cart.”

R O L E

Lead UI & UX Designer

Opportunity

The existing product display page was crowded, hard to scan, and hid important product information inside closed tabs, making it difficult for shoppers to quickly see what mattered and feel confident about what they were buying.

Result

The redesigned page brings key visuals, options, and details to the forefront with a cleaner hierarchy and layout. By reducing clutter and exposing essential information, it’s easier for shoppers to compare products, understand value, and feel confident buying.

E-Commerce

UI Design

Conversion Design

Information Hierarchy

C L I E N T

P R O J E C T

Product Display Page Redesign

American Signature Inc.

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