High-fidelity, interactive mockup that introduces new brand photography and voice into the digital experience, offering a click-through feel for the refreshed brand.
W E B D E S I G N
High-Fidelity Mockup
High-fidelity, interactive mockup that introduces new brand photography and voice into the digital experience, offering a click-through feel for the refreshed brand.
Branding Refresh
P R O J E C T
R O L E
Lead UI & UX Designer
C L I E N T
American Signature Inc.
Insight
Customers connect fastest when they can immediately see the brand’s personality and value. The hero needed to introduce the new, playful campaign while clearly conveying comfort, confidence, and clarity through the photography and refreshed voice.
Sollution
A high-fidelity hero animation that combines new brand photography with bold, conversational messaging to introduce the updated campaign. The design focuses on clean, modern UI, simple motion, and clear hierarchy, giving customers an immediate feel for the brand’s warmth, value, and personality.
E-Commerce
UI Design
Visual Storytelling
Motion Design
Mobile Still Frames
